The Crystal Coast, N.C.Feb. 13, 2018 – After serving 29 years as the executive director for North Carolina’s Crystal Coast Tourism Development Authority (TDA), Carol Lohr announces Tuesday, Feb. 13, she plans to retire at the end of 2018.


“Carol has been an energetic and enthusiastic proponent for tourism at North Carolina’s Crystal Coast,” TDA Chair Casey Wagner stated upon announcement of Lohr’s retirement. “Her unwavering dedication to the community and its members, as well as her inspirational leadership, has helped to shape The Crystal Coast as a sought-after, year-round destination, and she will long not be forgotten.”


During her tenure, Lohr served as an active member in her community. A sampling of roles held include: President of Travel Council of North Carolina; President of North Carolina Coast Host; and Board Member of the North Carolina Travel and Tourism Coalition. An innovator in the tourism industry, Lohr has been recognized with the Bill Sharp Tourism Award, as well as the Tourism Industry Leadership Award from the NC Eastern region.


A founding board member of the North Carolina Seafood Festival (a not-for-profit organization, now in its 31st year), Lohr is also an original board member of the North Carolina Ducks Unlimited Band the Billfish Tournament, serving as an original committee member to organize The Kelli Wagner Lady Angler Tournament – a now highly-anticipated annual event held during the destination’s famed Big Rock Blue Marlin Tournament.


Lohr will continue working through Dec. 31, 2018, to assist in the leadership transfer and to help whomever is picked as her successor. Lohr – who is widely praised by the community for her significant contributions to a thriving tourism industry – is confident the TDA is well positioned for its next phase of growth and development, and said the board soon will begin its search for a new executive director.


Describing the decision to retire as “bittersweet,” Lohr plans to enjoy more time with friends and family, as well as spend more time walking The Crystal Coast’s “glimmering beaches” with husband, Kenny, and their beloved German Shepherd, Smoke.




About The Crystal Coast, North Carolina’s Central Shore: 

85 miles of gleaming beaches only begin to tell the story of North Carolinaʼs Crystal Coast. Framed by barrier islands that extend from Cape Lookout, the Crystal Coast is home to a national seashore, a herd of wild Spanish mustangs, Blackbeardʼs sunken flagship, a towering lighthouse, world-class fishing, diving, boating, kayaking, stand-up paddle boarding and surfing, intriguing history, maritime heritage and “Americaʼs Coolest Small Town.” And the dining? Itʼs divine.